WE ARE A FASHION HOUSE DEDICATED TO RAISING AWARENESS FOR MENTAL HEALTH AND SUICIDE PREVENTION.™ YSM STANDS FOR, “YOUR STORY MATTERS”. WE BELIEVE THAT EVERYBODY HAS A UNIQUE LIFE STORY AND EVERY SINGLE ONE OF THOSE STORIES MATTER!
FOUNDED BY AMERICAN DESIGNER, JOSH CARY, DESTIGMATIZING MENTAL HEALTH HAS ALWAYS BEEN THE GOAL...
AFTER BATTLING SEVERE ANXIETY AND DEPRESSION HIS WHOLE LIFE, JOSH WAS HOSPITALIIZED IN JANURY OF 2019 FOR AN ATTEMPT TO TAKE HIS OWN LIFE. BY THE GRACE OF GOD, THE ATTEMPT WAS UNSUCCESSFUL AND WHEN HE ARRIVED HOME FROM THE HOSPITAL, HE TOLD HIS WIFE, “FROM THIS DAY FORWARD, I WILL DO EVERYTHING I POSSIBLY CAN TO PREVENT PEOPLE FROM HAVING TO EXPERIENCE THE HELL THAT I JUST WENT THROUGH.” SO, HE DECIDED TO TAKE HIS LOVE FOR FASHION AND DESIGN AND USE IT AS A VEHICLE TO DO JUST THAT... 6 MONTHS LATER, YSM WAS BORN.
A note from our founder Josh Cary :
THE STATS:
*stats sourced from NAMI (National Alliance on Mental Illness) & AFSP (American Foundation for Suicide Prevention)
10% OF ALL PROFITS DONATED TO NAMI*
